Software as a Service (SaaS) definitely works great when it comes to keeping clients satisfied. However, in order to keep clients happy you need to obtain them first. So, as a SaaS marketer, this is where you generally turn to pay-per-click (PPC) services. However, before delving into PPC secrets, it’s worth discussing exactly why these services are so important for SaaS businesses.
Now, the most important thing to keep in mind is that PPC services are all about acquiring new clients for your business. After all, when most people have a problem they go on Google and try to find a solution. This way, if the search parameters are relevant, they’ll find an ad for your business at the top of the results.
However, getting potential clients interested is all about proper PPC etiquette. Here are some PPC secrets that are sure to help you out:
1. Don’t come off as pushy
Coming on too strong is never a good idea when dealing with potential clients. Keep in mind that they are looking for a solution, so trying to get them buying straight away without offering any relevant information will just result in them leaving and not returning.
One of the best PPC secrets out there is to build brand recognition by offering potential customers free useful information. Whether it is in the form of e-books, templates or white papers, that information will serve to build trust with people. This way, you won’t have to worry about overselling the services.
Another thing to keep in mind is to only use keywords that are relevant for your clients’ problems and to ensure that your ads address each type of problem. Thus, potential customers will be directed to the solution (i.e. your content) where they’ll offer their contact details in exchange for it, provided it suits their needs.
2. One of the most important PPC secrets has to do with remarketing
But how does remarketing help out any SaaS business? Well, these types of services are definitely centered around long-cycle sales, and remarketing works great for that category. Keep in mind that in such situations you can go with one of two options: You can use ad networks that automatically target recent visitors and ensure they see your ads, or you can visit other websites from your market niche that you think your visitors browse and buy ad space over there.
It might sound weird, but it’s actually pretty successful. Think of it as a reminder that ensures your potential clients don’t forget about the solutions you can offer. Plus, this method is pretty cost-efficient too.
This is where our software will really come through for you, since it will provide you with all the information you need to know about your customers. Also, you will be able to see the exact source from where each customer came, thus you’ll be able to focus your ad campaign on the online sources that seem the most successful.
3. Always test your ads
Why do you need to do this? Put simply, it’s a way of ensuring you are not marketing your services to the wrong crowd. Not only this, but it will also improve the efficiency of your ads. So how do you do this? Simple:
First you need to go to your AdWords Campaign’s “Settings”->“Advanced Settings”->“Ad Delivery” section. There, you need to make sure that the ads are either rotating indefinitely or evenly. This ensures your ads are displayed in a consistent manner.
Next you need to look at the data. If the ads have not collected over 30-40 clicks, then you need to give them more time. If they have, then it’s time to make changes.
Finally, you have to copy the ad you’ll change and pause it. This way, you won’t lose valuable data. Afterwards, you can start optimizing the duplicate.
Further improving your success
When it comes to marketing success, it’s not all about PPC secrets. It’s also about begin able to properly manage all your data, which is exactly what our software helps you do. Not only will you get access to advanced segmentation features, but you’ll also have relevant customer profiles built that will help you out in the long run.
So what are you waiting for? Start your demo today and you’ll never regret it!