7 Reasons Why Measuring Your Sales Funnel Is Important

Something many e-commerce owners don’t seem to understand in this day and age is that knowing how the sales funnel works will really help out their business in the long run. It might be a lot to take in at first, but it will definitely be worth it. Of course, understanding how it all works will improve your sales and generate more leads, but there is so much more to it:

1. It will highlight potential issues with the sales process

It’s no secret that not all your potential leads are going to be fully converted. There will still be some who will just drop out of the sales funnel even though your strategy seems perfect. And this is exactly why knowing everything about the funnel will help you.

You’ll be able to pinpoint when and why some potential clients walk away. Maybe they don’t have enough money or are not convinced you’re offering the right solution. By knowing, you’ll be able to focus on the areas that need improvement and fix any problems there might be.

2. It helps you understand that leads who don’t convert are not dead ends

Just because not all prospects will move down your sales funnel doesn’t mean you should start ignoring them. Implement a “recycling” strategy and try to convert them in the future. Some leads might not be ready to purchase right now, but it doesn’t mean they won’t be ready to do so a couple of months down the road. It’s all about properly following up with them.

3. Understanding your sales funnel helps you prepare for the future

Closely analyzing how many of your potential clients have converted to buyers will seriously help you make accurate financial-related predictions for the near future. The most important thing to keep in mind is that you’ll be able to calculate exactly how many sales you’re going to have to close to reach your target.

4. You’ll be able to take timely action

By knowing exactly how many leads you will need to reach your target, you’ll be able to better prepare for worst-case scenarios, such as if you don’t meet the quota. Thus, if you know there is a risk of missing the imposed sales target, you’ll be able to take timely precautions to ensure the business is not in danger.

5. You’ll improve staff efficiency

First of all, you’ll get to know whether your employees are meeting their required sales and lead generation targets or not. This way, if there seems to be a problem with a certain department, you’ll be able to take actions that solve the issue and motivate them to do a better job.

6. A full sales funnel analysis is your friend

This is because it will allow you to see the exact conversion rates that have been calculated according to user behavior. For instance, if you have an app, this will help you understand which parts of the monetization strategy receive the most user engagement.

By using such data, you will know what aspects of your products need to be improved upon for better results.

This is where our software, UnityReports, will really help you out because it will offer you all the information you need to make a smart decision.

7. Measuring the data allows for improvements

Knowing everything about your sales funnel and the data it produces means you will be able to make improvements in areas you do not think are doing too well. Otherwise, you can also increase the efficiency of other areas.

Say you’ll know which marketing strategies are doing a good job of generating new leads. With this data, you’ll be able to dedicate more time and effort to them.

Our software makes everything easier

As mentioned before, specific data is a must when it comes to running an e-commerce business. Give our software a go and you’ll get access to personalized information, such as accurate customer profiles and advanced segmentation data, things that will definitely help your business grow.